Strangers walk into a room, participate in an icebreaker, and are suddenly exposed as flagrantly incompatible. They are then given the choice of sitting down for a beer or walking away…

Ok, it’s a Heineken ad. But the execution is believable, and 13 million people have viewed it. In the comments, however, you see plenty of anger over the liberal bias in the storyline.

Heineken presents 'Worlds Apart' An Experiment. Can two strangers with opposing views prove that there's more that unites than divides us? #OpenYourWorld Find out more about the campaign, and sign up to one of our new Human Library events where you can share a beer with someone unexpected at http://www.heineken.com/gb/open-your-world